- EXTREME HOLD, MATTE FINISH – Our premium hair clay for men provides an extreme hold that lasts all day long. A combo of clays gives your locks a natural-looking, reworkable matte finish — no grease, no crunch.
- VOLUME & TEXTURE CLAY – Thin, thick, wavy, or straight… this men’s hair clay helps you achieve the anti-gravity style and edgy texture you’re after, no matter what kind of hair you’ve got.
- NOURISHING NATURAL INGREDIENTS – Our matte clay is packed with natural ingredients like shea butter, castor oil, bentonite clay, kaolin clay, and argan oil to improve the health of your hair and scalp.
- SIGNATURE SCENT – Because a guy’s hair should smell as good as it looks. This hair styling clay is infused with our signature cardamom and patchouli scent. Subtle, intriguing, and perfect for the bold, modern guy.
- EASY WASHOUT – Think using hair styling clay means gross residue? Think again. Our texture clay washes out easily with warm water, so you can rock the style you want… and wake up to a clean pillow.
Curl Defining Brush, Green - Hair Brush for Combing and Shaping Men's and Women's Curls to Reduce Pulling, Nylon Bristles, Oblong, Flexible, Curl Enhancing, Unisex, 1 Count
$90.40
Slick Back Hair Brush Set: Hair Wax, Edge Brush, Rat Tail Comb, Bristle Brush, Hair Bun Accessories, Smoothing Brush for Women & Kids
$6.80
Alex Costa Hair Clay for Men by Forte Series Extreme Hold Men’s with Natural Ingredients to Add Texture, Volume and Definition to Thick/Coarse Hair Premium Men’s Hair Styling…
$17.00
Additional information
| Package Dimensions | 2.99 x 2.91 x 1.73 inches, 4.66 ounces |
|---|---|
| UPC | 850101000191 |
| Manufacturer | Alex Costa |
Perry –
Definitely not the smoothest product to apply and scoop out of its container but remember, it’s extra hold texture clay. When applied to my hair, I was amazed on how it was just the perfect amount by using so little. Little definitely comes a long way! Product does not feel heavy or greasy when applied to my hair and most importantly, it held up pretty well all day.
Brian V –
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Gives me good texture. I’ve only had it in for 3 1/2 hours though and my hair is still kind of wet. I could use a hairdryer though and then put it in after my hair is kind of short, but I’ll update this if I don’t like it.
Jeffrey C. –
This product name says it all forte – strong. Great hold still flexible and mouldable. It allows you to play with your hair and changes the game for that all day hold. Trust I’ve used it all. For someone with thick straight hair it allows you to defy gravity and yet still Be flexible and maintain that hold without that crunchy feel. 100% recommend.
Kevin –
The first thing I noticed is that this product is so solid, you will STRUGGLE to get it out of the container. I had to push and scrape so much just to get a small glob, and then you have to work it into your hands until it’s invisible or it will leave huge chunks throughout your hair. It makes my hair incredibly thick but it is anything but “naturally matte” like they say. My hair looks and feels super wet and greasy no matter how much I work the products into my roots. 10/10 for all day hold, 0/10 for the workable matte texture I like. I will not be purchasing again.
Miles –
I’ve been using this product for over 2 months and before i was using pomade. I have insanely straight hair and have been desperate for that wavy messy look. I tried many methods and products but they either didn’t work or damaged my hair. Then i tried clay after seeing a bunch of videos on it and i could tell you it’s a great replacement for pomade if you have straight hair. Its only hard to use once you first use it but after a while its easy. It could honestly go for any look you’re going for, nice and neat or wavy and messy. It could also last the whole day without going flat at all. Mandatory for straight hair, best purchase I have made for my hair!
Steve Bayer –
The product is hard to remove with my fingers. It is a stronger hold than my previous craft clay hair clay but makes my hair less light.
mike –
I have really thick hair and have struggled to find a good product that lasts throughout the day. This stuff has been the best thing I’ve found so far for keeping my hair intact throughout the day. Like some of the other reviews, this clay is rather hard but I just run it under my hair dryer for a few seconds and it softens it up pretty well.
HappyMan –
I never realized how a good product could be until I tried it, it is fantastic, and I’m still impressed, I don’t care that it is hard to pull it out because I understand it is a wax. Hold my look all day. Thank you very much! The product of the year 100%
Ryan G –
I’ve bought probably 20 different clays, fibers, waxes, pomades, you name it. This one is by far the least user friendly and hardest feeling clay on the market. If you like the feeling of sand under your nails, it’s a similar feeling every morning scooping this clay, you have to dig your nails in for it to come out. Wouldn’t buy it again for that reason alone. My wife says it smells like baby powder but the product does work good. I get the vibe that they tried to copy something similar to Baxter of CA Clay and/or Hanz de Fuko Clay. Very similar just the clay is rock solid and annoying to use.
Amazon Customer –
I just bought 10 more of these in case the formula changes in the future. If any of the Forte workers are reading, PLEASE DON’T CHANGE ANYTHING WITH THE FORMULA!!! I will buy this for life and recommend to others if nothing changes! Great product- I was looking for something to replace Kevin Murphy Night Rider because Kevin Murphy had changed their product so that hold was lacking and it was no longer really matte. This product is great- holds all day, makes my fine hair look more full, truly matte finish. I am an east Asian guy so my hair is straight FYI. Yes it’s a tiny bit stiff and difficult to remove from the container but I think it’s just how things go if you want to have a product that really keeps your hair in place all day without falling. I’m buying the product for the hold and look, not for a very tiny inconvenience of pressing a little harder to get it out of the container. Doesn’t really smell like anything to me. Hold is stronger than Hanz de Fuko Claymation, this is more matte, and it doesn’t make your hair clump up as much. Doesn’t really look like you have any product in your hair either, if you use the right amount. Claymation isn’t bad but this is better. AS LONG AS IT DOESN’T CHANGE! Oh god I’m so sick of companies changing their hair products and then I need to search for new ones hahah.
Zak –
Really does hold flyaways for at least an entire day. On the other hand it’s very hard to remove from your hands, it’s essentially pure wax. It’s also very costly for what it is.
jason d martinez –
I’m a repeat customer and I’ve purchased this product over 10 times. Great for thick hair, love that you can get hold all day, but it’s not wet like gel. Best clay you can buy!
Marcus Vinícius –
If you have thick hair, this is likely your to-go product. I have tried many hair clays in the past and before this one I was using Hanz de Fuko’s Claymation. For my type of hair (very thick, a bit wavy), there is no clay that offers the same hold as this Forte Series one. I live in London and during winter at times the wind is very strong, but my hair does not move at all. In contrast, with Claymation, strong winds almost always ruined the shape. Same applies to humidity, it holds way better under light rain than others (although I have always had an umbrella when facing heavy rain, as you should with any clay or hair product).
In terms of texture, I would say Forte’s is also superior. Just do not use too much, otherwise your hair might get a bit spiky (natural con of having a stronger hold and being a heavier product). Regarding appearance of the product, it pretty much looks like Claymation, but heavier. Make sure you warm it up between your hands enough before applying. It is also slightly scented (Claymation is not), but the soft smell is pleasant, I would say.
The product is pretty easy to use and it is “almost” water soluble. I have shower again before bed to remove it. If I try to remove it just with water, it mostly gets cleaned out, but I can still notice the original shape from when I applied the product as I blow-dry my hair. To remove it completely, I add a tiny bit of conditioner and it does the trick.
Many reviews say this clay is not easy to use and I was concerned about it before buying. However, I can now say that find those reviews inaccurate. It gets removed easily as you wash your hands, what makes me think that either those people have (too) long nails or they are doing something very wrong. It is in fact a bit harder to get the product out of the package compared to others, but it is also not as hard as people sound here. If this is your concern, give it a try. And you think it is too hard, blow-dry the product a bit beforehand as it smooths it considerably (the producer suggests that as an easy option).