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Additional information

Is Discontinued By Manufacturer

No

Product Dimensions

7 x 2 x 0.6 inches, 8.45 ounces

Item model number

LCC8

UPC

787734679114 876794018510

Manufacturer

Innovative Salon Products, Inc.

Country of Origin

USA

13 reviews for Loma Curvature Curvy Crème 8.45 Ounce

  1. Emily DSch

    If you use this after Loma Calming Creme, I love this a lot more. This was my 2nd try. I diffused and added a chi shine serum when my hair completely dried.

    If you use Curly Creme by itself it works great, too, but you have to use more of the product so I think I will continue to use it after another styling Creme to define curl.

    My hair feels soft, light and bouncy. I’m 49.

  2. flutegirl

    It holds a curl quite well. I love the smell of the product and it is easy to apply! I will definitely purchase this product again.

  3. Morgan

    Smells great but leaves hair a bit crunchy

  4. Amazon Customer

    I have tried A LOT of curly hair products, curl creams in particular, and this is still my favorite. While this product does get some hate for leaving crunch, I have found that once my hair has properly air-dried or been diffused, I can use my hands/oil to break up the crunch a bit and then I am left with soft, bouncy, frizz-free curls. I love how this product has a firm hold but feels light and gives my hair bounce/volume as opposed to weighing it down. I also have found that my second or third-day hair is the most defined with this product even without reapplication. I think it is perfect for someone with thick, medium-curly hair that is prone to frizz. My only complaint is that the product itself is sticky when applying.

  5. Jana C. Wanner

    Dries nicely. Does not make my hair feel crunchy! A little dab will do ya!

  6. Jenny Kao

    I’m not one for putting product in my hair and this creme is so easy! I suspect that those who gave bad reviews may have put it in their hair when it was too wet or too dry.

    The amount of compliments I receive after using this product is incredible.

    I would definitely recommend this product (and have been!)

  7. Amazon Customer

    This product is my new fave. It doesn’t leave me crunchy, just soft frizz-free curls. I’m very fearful this will discontinue now that it has my heart..

  8. Amazon Customer

    Good

  9. Amanda Abler

    Not crunchy results. Soft amd scrunchable

  10. Emily DSch

    Really great cream for curly hair

  11. Mindy Scott

    We love Loma products at our home so I was excited to order this when my daughter got a perm. Smells great but is extremely sticky. I guess is needs to be to work, but it’s too tacky and sticky for my liking. I have to wash my hands twice to get it off. Still will be buying Loma products, just not this one again.

  12. Steph Dalton

    I LOVE this product. It smoothes and defines my curls, leaves them soft to the touch, and eliminates fuzz. Plus it smells lovely.

  13. Marcia L

    I tried this for the first time after also purchasing the nourishing shampoo and conditioner. I have short, curly, color treated hair which has been very dry and frizzy this winter. My hair needs help! I’ve used this once so far. I experienced the stickiness and crunchiness others have mentioned, but I think I may have applied too much. A little goes a long way. The bottle has a meter on it with an arrow indicating the level of hold: light hold, medium hold, or firm hold. The arrow is just to the right of medium hold indicating a firmer hold. This provides good hold, but it really reduces the frizz! After just one use the feel, look and texture of my hair is visibly better! I’ll keep experimenting with how much to apply, but so far I’m impressed and hopeful.

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