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Francine R –
When I first reached out online in my community I sought a hairdresser who could cut softly curled, fine hair. The first question asked of me was what hair products/shampoo are you using. “Keratin,” I replied. “Stop at once. Change to Authentic Beauty Concept products immediately,” was her reply. We subsequently met and Jeanette explained the for my hair, Keratin weighs it down, weighs the curls down. The ABC products have no sulfates or other chemicals that will weigh down or dry out your hair. I became a convert on the spot. This family of products works for my naturally silver hair. I recommend them all.
Gia –
My teenager has fine, greasy hair not controlled well with most shampoos. This shampoo leaves her hair gorgeous. Her hair is soft, manageable, non-greasy all day. She color treats her hair and this is gentle on the color and helps repairs the damage from the lighting products. She won’t use anything else.
Does not do the same miracles for my hair tbh. I have thick wavy hair. But it still washes it well.
Charlotte Webb –
I will never buy shampoo at the grocery store or WalMart again. I received a sample of this shampoo in a Birchbox delivery. It’s simply amazing. I have long hair that tends to be dry. I shampoo now twice a week with this. No need for conditioner any more (haven’t used for the 2 years I’ve used this product). Hair is fluffy and soft and very healthy. I only use this and Ghost Verb shampoo. These 2 are similar – expensive but worth every penny for really high quality and what it does for hair health. Eliminates need for conditioner, hair stays clean for days on end, and gentle pleasant smell.
Ashley –
It is pricey but if you know how to wash your hair correctly it lasts a long time.
powerofdiscernment –
I tried this after my hair dresser used the Authentic Beauty Glo on me a few times and after I bought the Authentic Beauty Glo. The Glo smells a little too strong for me and I love pretty smells and finding a long lasting smell in a shampoo. The Glo made my hair very shiny so I thought why not try this one, the Hydrate Cleanser since I do have color treated and dry hair. My hair is wavy (2A/2B) type. I am so glad I tried this type. First off, I absolutely love the smell! It is very similar or if not the same as Glo but not as strong. The smell still lasts for a few days but is not as overpowering. I love how it makes my hair softer and shiny.
RahafAlmathm –
👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼
charska –
I don’t know how I came across this shampoo, but so happy that I did. It is a bit pricey, so I keep trying to find another brand less costly but I always come back. My hair, which I have a lot of is fine and has a tendency to lay flat against my head making it look thin and lifeless. This shampoo, however, brings it to life! I get great bounce and I love the smell. So I will happily be a longtime user. For those days I need it, I also use the conditioner, which is excellent.
ChiGuy –
It costs more than I would usually spend on Shampoo, but LOVE the fact that a nickel sized drop goes a long way for someone with shorter hair. I use about half of what I used with my old product that over time, I’m confident I will at the very least break even.
Product has a nice, but not over powering, neutral smell. Not masculine, not feminine either.
Might very well be my new go to for hair care.
Riff17 –
I’m glad I purchased the sample size instead of the large more expensive bottle. The product smells amazing, but I have naturally curly/wavy hair and this “moisturizing” combo did nothing for me. I usually do a wash and go style with minimal products and I couldn’t do that. I would not recommend this for curly hair.