• For dark hair
  • No pre-lightening required
  • Brand New Factory Direct

Additional information

Is Discontinued By Manufacturer

Yes

Product Dimensions

1.75 x 1 x 6 inches, 1.76 ounces

Item model number

5101

UPC

657201051012 741655750956

Manufacturer

L'Oreal Technique

13 reviews for LT EXHC HC HILIGHTS MAGENTA

  1. Arpita Goswami

    In love with the colour as the outcome

  2. Dorothy

    hate that it rubs off on everything, but the color is great

  3. S Thomas

    About my hair before highlighting:

    I keep my hair in a pretty short inverted bob with blunt bangs. I’d been dying my hair black for years using brands like Feria. I decided about 6 months ago that I wanted to go back to red hair, so I tried Feria Violet Soft Black as a transition color, lightening the shades of red as my hair grew out. Big surprise, it didn’t really work out that well. Just prior to using the L’Oreal Hicolor for the first time, I had some pretty serious gray roots, which I was really concerned about turning pink.

    After reading the various reviews on here, and then checking out a few red hair websites, I decided to try my hand at doing my own professional color using L’Oreal Hicolor Magenta Highlights.

    Materials used:

    L’Oreal Hicolor Magenta Highlighter (1.2 oz)
    L’Oreal Level 30 Developer (2.4 oz)
    Neutral Protein Filler (1.2 oz)
    Rubber gloves
    A smock
    Hair color mixing bowl (Sally Beauty has nice bowl that are marked by ounces and have a brush “strainer” at one end – cost ~$3)
    Hair color application brush
    Hair color mixing wand
    Comb
    Tube of Eucerin Aquaphor moisturizer
    Disposable shower cap

    The Process:

    I put on the smock and rubber gloves, then used the Aquaphor to protect any skin that I didn’t want to get stained by hair dye. (Note: This stuff is not nearly as bad as Manic Panic when it comes to mess and staining! In fact, it is not all that messy, in my opinion, especially when compared to Manic Panic!) To be safe, since I’d just moved into my house, I also put a tarp down, but I didn’t get any dye on the floor.

    I blended together the HiColor Magenta, Level 30 Developer, and Protein Filler in the color mixing bowl using the mixing wand/color brush. It took about 15-20 minutes to get fully blended. NO JOKE. The resulting mixture was much more “watery” than store bought boxed hair colors, but not as messy as demi-permanent dyes, like Manic Panic.

    Since my roots were gray, and the Developer lightens hair, I started with the darkest part of my hair and worked up toward my roots. I used the comb to periodically make sure the dye was equally distributed through my hair. It took about 20 minutes to apply the dye. I had leftover dye, since my hair isn’t very long. I washed it down the sink.

    I put on a shower cap and left the dye in for an hour.

    After an hour, I showered, rinsing the dye from my hair. The instructions tell you to shampoo and condition, which I did using TIGI Bed Head Re-Energize Shampoo and Conditioner in cool water.

    The Results:

    GORGEOUS bright, deep magenta hair. Just lovely. The original plan was to do the Hicolor as “Step 1” and then deepen the color using Manic Panic before going back to work after the holiday, but the color was so awesome and I got so many compliments from total strangers, that I kept it. It worked in my favor, too, as I ended up being sent to meet a potential client in Atlanta, who loved me (and my hair!). They ended up signing on with my company and bringing me down for some work in January. I did a second application of Hicolor Magenta in December and then mixed Manic Panic Vampire Red with Ultra Violet in January (resulting in a beautiful “boysenberry” color, however it was a pain to apply, and made a total mess in my bathroom… and on hotel towels for weeks afterward).

    The biggest concern I had was my gray roots. Do your darkest hair first, leave the gray for last. It definitely comes out a bit pink, but results in a very cool gradient-like effect.

    Also, to make it last, wash in the coldest water you can handle and use color-friendly products.

  4. Jannerys Medina

    I am amazed by how it turned out. I didn’t expect it to be this bright red as a brunette. There is zero filter in the images. I had some faded red color but it was very much faded. I used Loreal Chroma flame before but it didn’t turn out well, barely visible red. But magenta is everything I wanted.

  5. Dorothy

    I used this on my dyed red hair covering. Awesome color.

  6. Nina

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     I’ve been using this product for years now and it’s been my favorite. I love to mix some magenta and red together. Try out you won’t regret it. Always remember to start with the bottom and do your roots last to avoid hot roots

  7. Dyana Hamilton

    Came out cute I added ion 20 volume developer

  8. Arpita Goswami

    بنات ما انصحكم فيه ينشف الشعر ويعدمه واللون مايصبغ اذا شعرك مب بني وحتى لو بني اللون مو بذاك القوه وتخيلوا كل ماغسل شعري يطلع اللون مهما غسلت ينزل لون مصدومه بريالين الصبغه حرفيا

  9. Sommer

    Loved the color, used it with loreal oreor 30 vol. the results were awesome. Left it on my virgin hair for around 40 mins, Definitely Buying it again.

    Update: color fades away in 7-8 washes, but the color doesn’t fade into that ugly brassy color, Even after fading the color looks good. Attaching an picture . overall a really good product,

  10. Sommer

    I bought this product with high hopes as I watched tons of videos of people using this and it looked amazing. I must say it did not disappoint! I enjoyed using it and I am excited to get more for the future. I would recommend this product to anyone with dark hair, I have full dark dark black hair and it still made a great difference especially in the sun! I will definitely get more in the future! 🙂 It arrived pretty quick as well!

  11. Kirsten Lynch

    I used 30 developer mixed with the color

  12. Dyana Hamilton

    It’s great!!

  13. Nina

    I love this color so much, I always get compliments! 💗 My hair is naturally black/very dark brown. This photo is after several hair washes, I normally wash with cold water and freshen up the color with red tinted shampoo!

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